Ancillary - Final Photo choices

This image on the left shows me working on this presentation using canvas.com

Ancillary - Fonts for digipak and advertisement

Park Lane NF

 One of the fonts that I looked at for my ancillary work was Park Lane NF I found this font on the website dafont. I decided not to use this font for my final ancillary work as I believed that it would not be appropriate for the artist due to the genre of her music.




Popeye Type

One of the other fonts that I looked at was called Popeye Type. Although this is an interesting font it would not work for our artist. From the other digipaks and advertisements that I have looked at from professional works this font would not work for the pop genre our artist is in.



Copperplate
Copperplate was one of the main fonts that I chose for my ancillary work. I used this font for the title of the album and also for the track list on the outside of the digipak. I used this because even though it is simple it is effective. From my research I have seen that if a pop artist uses more than one font one of the fonts will be very simple and will often be used for the track list.


Bernardo Moda Contrast
Bernardo Moda Contrast was the other font that I used for my ancillary work. I used this font for the name of the artist on both my digipak and my advertisement. I chose to use this font as I though that compared to some of the other fonts that I have looked at it would work best with our artist plus in my opinion this font works well with the pop genre.

Pitch - Ancillary Work (Advertisement)

Evaluation Question 2

Q) How effective is the combination of your main product and ancillary texts?

The synergy and how I incorporated it into the music video and ancillary work

Would the target audience be attracted to them and why?

I think our target would be attracted to the synergy we've used because it is girly, fun and very bright - this is what young teenage girls like. They are in the phase of life where makeup and doing yourself up is really important so the music video really emphasises how important it is to look nice but to also feel comfortable in what you're wearing, or in your own skin. The ancillary work I've produced then continues this because we still see a really pretty and stylish font with lots of red lips and the artist very happy and jolly - enjoying her life clearly. Most female pop artists have something that signifies their identity which allows the target audience to recognise who they are instantly.

Work that influenced me:

Cher Lloyd, Rita Ora and many other famous female pop artists use red lipstick which really makes them bold and stand out which is what we wanted our new upcoming artist to do.

Ariana Grande has her hair in the same style in most of her music videos and although it isn't a big deal, it helped us realise that it is a huge part of synergy too, otherwise our artist will look out of place and different if she has loads of hairstyles in just the music video alone. We did use a different hairstyle on the digipak though but only because it makes it slightly different and gives her a bit of edge. rather than just basing the whole thing around the one music video.

Therefore, when making the digipak and advert I made sure my artist stood out but still followed typical conventions for female pop artists. Even though every artist is different in their own way, they follow the same or similar customs which make them all one thing - POP ARTISTS.

Evaluation Question 3

Q) How did you use media technologies in the construction, research, planning and evaluation stages?

Using Final Cut Pro - Production (Music Video)

This technology was very important whilst making the music video because it had everything we needed to make sure the music video was edited the right way and it actually made it a lot easier. There were specific tools designed for music video making too. I used the tools to crop, edit, slow down, speed up, and add other files such as the track used for the music video.

The use of Final Cut Pro made it look professional and allowed me to see mistakes because we could watch the music video whilst in the process, noticing what was good and what wasn't so good about it so far. It also allowed our audience to watch it whilst we were editing to see any parts they liked or didn't like too.

Using the internet - Research and Planning (Using the internet)

I used Google to research the target audience for our genre and the genre itself. I even looked at reviews for pop artists from very popular music pages such as the BBC and actual artists' official websites. I also used social networking sites such as Twitter and Instagram to keep our teachers updated with what we were doing.

YouTube was also used to look at very conventional and typical pop videos to look at the way they edit their videos and what special effects (if any) they use. It also helped me with costume ideas etc for our performer.

Using Photoshop Elements - Production (Ancillary)

Photoshop played a huge part in the editing process with the ancillary work. It allowed me to remove backgrounds from photos and add text with specific and stylish fonts. It also gave me the chance to make the digipak look more realistic and precise in size using the 2 panel CD template. I used Photoshop Elements 9. For the advertisement, I actually just used Microsoft Powerpoint because the pictures were already made and edited. I added borders, a bit of filter effects and placed text.

Equipment - Filming

We used the Dedo light kit for extra lighting when filming to make sure it was consistent through out the whole music video too.

Using the dedo light allowed us to film even on a different day but still have the same lighting, even if it was less sunny due to weather problems.

The Dedo light in use in the music video.

We used a professional camera for HD 1080p videos. We used the microphone that came with it to pick up sounds, we used the focus (manual and auto) when necessary and we also used the technology on the camera to look back at the media we had just filmed. We saved the media onto memory cards that were put into slots on the side of the camera. We used the zooming lens to have different shot types. (Close-ups and mid close-ups).

 Zooming into the artist for a close-up

Then zooming out for a mid shot

Ancillary (Advertisement)

Ancillary (Digipak)