Researching Ancillary products: Function of a digipak to the music industry

A digipak is a modern approach to CD packaging, typically cardboard with a plastic disc that holds the CD itself. It normally has bonuses included that fans would not have if they didn't buy the CD.

The function of a digipak is to:

• Add value to an album
• Encourages us to part with money
• Be a bonus to a loyal fan's collection
• Increase popularity of the artist

This is an example of an exisiting digipak. This one has 6 panels and an additional leaflet which is special to the digipak.