The artist always looks directly at the camera (identifies the artist and makes them recognizable). Pop female artists always feature themselves on their digipak and advertisement, looking glamorous, attractive and sometimes even seductive.
They promote themselves as they are the main focus of their digipak. Their hair, fashion and make up has been styled well and it is clear a lot of time, effort and money has been spent to make the female artists aesthetically pleasing and even an idol to other females. The background isn't too busy, it tends to be one colour with a faded gradient or scenery such as flowers/greenery.
The name of the artist is the biggest, boldest and stands out so the audience know who the artist is. The font of the artist tends to differ to the album title. However most artwork features two fonts as a maximum. The fonts used are clear so the audience can easily engage with the artist.
Some album artworks are black and white but have one colour that significantly stands out (gold tend to be the popular).
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