Researching Ancillary Products: Analysis of 3 Digipaks/Adverts

Delilah - From the Roots Up

• Simple colours (black, white and grey)
• Use of the triangle allows her to be the main focus
• The play on words with"roots" (hair and her roots as in where she's from)
• The font seems very 'techno' - could be a link to one of her songs
• Side profile of the artist makes it seem simple but we still see her clearly
• Artist's name is conventionally the biggest and stands out the most
• Ratings are there (all of high standards)
• The hair is chopped off in the digipak but it has white ends on the advertisement so maybe we have to see the album to see what happens to that hair later on
• There's a link with the hair and the artist's body as a synergy

Labrinth - Electronic Earth

• Dark backgrounds so the artist stands out the most
• Contrast of dark backgrounds with vibrant text and images
• Use of special graphics on artist's picture - electronic theme (link to album name)
• Close up of artist (allows engagement with audience)
• Fonts are very techno/electronic (like space)
• Advertisement is very different to the digipak - more vibrant (gets attention)
• Main colours are blacks and dark blues/purples
• Advertisement using iTunes 
• One review but very high - importance emphasised using bright yellow colour
• The first advert has a synergy link with the shades the artist wears

Cher Lloyd - Sorry I'm Late

• Continuous font - feminine but still clear to read (stylish)
• Colours: turquoise, cream and purple
• Mid-shot of Cher on the album cover, smoking (makes her look bad - links to album name)
• Using telephone to link colours and possibly use it as a prop
• Close-up of her on the advert helps to engage with the audience
• She uses her own quote showing that she was excited herself to release the album
• Artist name and album name are larger than the rest
• The synergy between the digipak and advert would have to be the fonts and her hair colour