Previous Student Work Analysis

This digipak is effective because the fonts and colours are continuous, so it creates a obvious theme. A clear close-up of the artist is used and it isn't a screenshot from the music video, which is another reason it's of such high quality.

The artist's name is always bold and stands out, making it very important in both the advertisement and digipak. The list of songs are clear and the digipak includes all the conventions such as a bar code, record labels, and the spine of the digipak is constructed properly too.

The advert uses the same fonts too and the use of the release date and other resources such as iTunes and HMV works well too.

This digipak also uses a theme of blue, yellow and white. The font shows it is techno or electronic music and we see clear pictures of the artist too. The advert uses a clear picture of the digipak and we see the main points to really grab the audience's attention ("OUT NOW").

The graphics and special effects allows the digipak and ad look even more electronic and we see the artist with a bandanna around his face too, perhaps illustrating a "gangster" or "bad boy" theme in his songs.

The list of songs are also effective because they relate to the genre. The bar code and record label etc. are all there too.