Research for Music Video: Andrew Goodwin's theory

Summary of Andrew Goodwin's theory on music:

• Feels traditional narrative analyses don't really apply to pop videos because they approach narrative from a different angle compared to novels/films
• Pop songs are based around songs (not your typical NORMALITY --> PROBLEM --> RESOLUTION)
• Pop songs use the singer as the narrator AND character
• The singer looks at the camera (involves the audience at home too)
• Pop songs are repetitive
• They don’t have a form of closure/endings
• Builds to a climax before fading away
• Sometimes what you see in a music video isn't all that the song is trying to portray

Disjuncture: there's little connection between the lyrics and the music video or when the video contradicts the lyrics.

Shakira Ft. Rihanna - Can't Remember to Forget You

• The lyrics don't suit the video because there is no man, or no sign of a previous relationship, just the two music artists dancing about and posing - this video was more of a visual pleasing piece for the audience to admire their beauty)

Illustration: when the video tells the story of the lyrics and dance is often used to portray feelings or moods in the song.

Faydee Ft. Lazy J - Laugh till You Cry

• She has tears in her eyes, they are in separate scenes to show he doesn't care about her anymore, and he's in the same mood through out - showing her tears won't change his mind)

Amplification: this happens when the video introduces new meanings to the song and don't contradict with the lyrics (it adds layers).

Professor Green Ft. Emeli Sande

• Tells the story of how he struggled to have a strong family bond as a kid and how he felt (wanted to scream and shout, so instead he messed up his room in anger and frustration)