Video 1: Iggy Azalea - Fancy
Video 2: Adele - Rolling in the Deep
Video 3: Arctic Monkeys - Why Do You Always Call Me When You're High?
Use of props (Video 1):
The artist has an iPad which shows a contemporary setting, and the heels in the background show a very girly and feminine scene. The students have paper which they're throwing around and scribbling over - suggesting that they don't care about their education and it holds no importance whatsoever for them. This keeps the 'modern generation' feel of the video together. We see typical American junk food at the lunch table (burgers, fries and sodas etc) which sets the typical American scene, emphasising the cliches. We then see fashionable cars with the young people riding down a road - this shows the young life and moves away from the school/education setting.
Use of props (Video 2):
As the emphasis of the song was the actual musical instruments played in the song, the props were mainly that. There was a big piano played by a man and also a floor full of glasses to emphasise the bass in the song. Later, we see the character in the room full of dust on the floor and they move about along with the strength of Adele's voice - it is a visual representation of her voice.
Use of props (Video 3):
The main prop used in the video is the performer's phone because it was the text message that triggered everything and got him to leave the party to see the female. There are other props too like drinks and glasses that the people at the party hold which also helps to set the party scene.
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