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Thursday, 18 September 2014

Research for Music Video: Laura Mulvey's theory on representation

Summary of Mulvey's theory:
  • She says: "In a world ordered by sexual imbalance, pleasure in looking has been split between active/male and passive/female. The determining male gaze projects its fantasy onto the female figure which is styled accordingly." (Laura Mulvey, 1992) 
  • She didn't talk about the music videos, but media in general 
  • She said men have more power 
  • The woman was molded into what the man wanted - sexually passive female 
  • The men looked - the woman was looked at
REWRITE HER QUOTE: "Man have more power, so the man looks and the woman is looked at. His fantasies are styled into the form of the woman, which include sexual desires.

The Weeknd - Often (https://www.youtube.com/watch?v=JPIhUaONiLU)

  1. He's not interacting with the ladies, but there are a bunch of them sexually pleasing one another (this is a common fantasy of most men nowadays) - 2 minutes 14 seconds
  2. He refers to them as "bitches" which is common in more music videos nowadays - no name, so the women don't have their own identities 






Nicki Minaj - Anaconda (https://www.youtube.com/watch?v=LDZX4ooRsWs)
 
  1. Full of women with barely any clothes 
  2. Male isn’t even present - just his voice (shows women are giving into men's desires without even having to be told) 
  3. She is helping the women become fit (shows she is independent because she is their boss, but in the long-term they're really just making their bodies a certain way to please men) - 1 minute 43 seconds





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