Planning: Analysis of Digipak/CD

Cher Lloyd's album Sorry I'm Late features a specific font (as seen below). The colour theme is teal which matches the telephone in her hand and the album title. The other main colour theme is a neutral colour theme which is portrayed through the whole CD pack. Her tattoos are also shown to add emphasis on her character and the way she is designed as an artist. The list song is simple and follows the same theme too.

Dirty love digipak:

The digipak for the song is very clever because we still see her album but it's only a part of it. It uses a puzzle (showing that her song is only a piece of her album). The song name is clearly there with the same font and colour scheme. We still see the artist so it keeps her brand image up too.