Looking at Cher's videos, we see loads of different concepts and they all seem to link to the lyrics. This can be seen as an illustration because the lyrics are portrayed in the music video. She is the main focus in all of her videos, playing the biggest character.
She has merchandise to promote her image and brand. These include t-shirts and calendars.
Cher Lloyd keeps her fans and audience forever in contact and creates a bubbly and enjoyable experience when listening to her music or communicating with her through social media.
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