Planning: Analysis of original video

There is no music video for 'Dirty Love' by Cher Lloyd. This means we can create a new innovative idea that conforms to the pop genre. This is ideal as this song isn't as well known so our peers will not be comparing our video to the original, this can taint our image.

However I can analyse Cher Lloyd's previous existing music videos!

In this video, Cher Lloyd - Want U Back.. There is a lot of moving graphics like the Polaroids moving. We won't be using this post production effect in our music video. We plan to use edits such as slow motion, opening titles and a filter. There is also a bedroom location, but as we have no budget, our own bedrooms aren't suitable for a pop video as it should look luxurious like her "bedroom". Instead we will be using mainly outdoor locations in London, which cost next to nothing to film at.