What we've been asked to produce:
The promotional package for the release of an album.
What it must include:
- A music promo video
- A digipak for its release
- A magazine advertisement for the digipak
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| (Via Photobucket) |
Our target audience and genre must be clear. We have chosen a song where the target audience is pre-teens to 17 year olds (mainly female). They look up to an audience as a fashion guru, but also inspiration as what they would like to be in the future. You could call our artist a role model. We must produce a music video that can relate to our set target audience and can suit the genre too. We have to use our digipak and advertisement in such a way that people of the specific age range are interested in.
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