Planning for ancillary products: Choice of costume

Saffron will be dressed in a bright colourful shirt with a black bodycon skirt and black tights. She is in a completely brand new outfit so this outfit hasn't featured in the music video for Dirty Love before. As it is bright it will appeal to the young target audience as it's colourful and shows off her fun, loving personality. It has a pattern to it so it's not too simple but not too crazy looking. A shirt keeps it simple. She will have her bandana on her head and have red lipstick as the synergy element.